![]() Kotaku also caught wind a patent by Activision that, while not related to dynamic pricing, also uses player info to get players to buy microtransactions. Many players were upset that they were being charged drastically higher prices than their peers for the same content, and Zynga later apologized and reset the price for everyone. Prices for Letty’s Sting Ray from The Fate of the Furious could see prices from $4.99 to $34.99. Zynga experimented with a feature similar to dynamic pricing for CSR Racing 2 in July 2017, as Kotaku reports. This Isn’t the First Time Dynamic Pricing Has Been Used While the company doesn’t list what kinds of games use their software, they do say on their website that games using their service have been downloaded over 100,000,000 times.Ģ. According to VentureBeat, Scientific Revenue gets a cut of the revenue, but only if it increases revenue by over 10 percent. The company promises that developers who use their services could see a revenue increase of 20 to 40 percent. Scientific Revenue refine and update the prices automatically so game developers don’t have to. The plugin is compatible with a variety of popular game engines such as Unity and Unreal Engine. This is said to increase user acquisition, improve engagement, and prevent users from leaving. Players could also see the same item sold for different prices at different times. So different players of the same game could see the same content at a different price depending on to how much players spend in a game, the player’s level, how much is played and at what times, the income of the user, their location, and even what phone they use. Dynamic pricing analyzes the data of individual mobile game players and adjusts the price of in-app purchases, according to the company’s video. The company specializes in what they call dynamic pricing in order to “turn free users into paid ones and keep more whales” according to their website. Bet on the Super Bowl With This New Offer ![]()
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